An accomplished innovator and entrepreneur, Leesa Soulodre has 20 years experience leading technology and consulting companies from seed to $14B USD into new markets. She has shared the exhilaration of 1 IPO, a number of exits and the hard knocks of lessons learned. Leesa holds 15 years of Digital Director and Board Advisory experience in the not for profit, the academic and private sectors and has supported in the raising of over USD30M in seed to Series C investments. Today she leads as Innovation Director for Inspirit IoT, Inc and advises as an Expert on SME ICT Disruption and Innovation to the European Commission Research Agency and as Board Adviser/Director supports several of the world's most promising tech companies: PR Software firm, Prezly (BE), GoGames (UAE), Rubens (AUS) and analytics companies, Inspirit IoT (IL, USA), Who's Good (KR) and Fashion Match (KR). She holds a Global Executive MBA from TRIUM (NYU, HEC and LSE), a Masters in Management (Marketing) (USQ) and Certificates in Sustainability Strategies (Harvard), Risk Management (Australian Graduate School of Management) and Technology Entrepreneurship (Stanford). She is a Certified Reputation Manager of the Reputation Institute. See more: http://www.leesasoulodre.com
Inspirit IoT is a component/platform service that can take any Machine Learning (ML) designs, optimize and automate hardware design for edge-compatible solutions so that they can deploy in secure and/or remote facilities that cannot implement ML through cloud-based either due to data security, the communications cost, or latency requirements.
This project is focused on identifying the killer use cases for our new products and laying out the target prospect footprint that will be the transformational game changers for the company.
Milestone 1: Who are your customers? Define the profile of your target customer based on the demographic, geographic location, professional background, any other specified variables.
Milestone 2: Customer Discovery Interviewing customers to understand their needs and fit for user profile - matching the right customer to startup product/service
Milestone 3: Iterating Sales Strategies Using previous sales strategy - test and analyse results on new customer segment
Milestone 4: Feedback & Improvement Suggestions for improvement to existing sales strategies based on results gathered from tests