CoR for botanical luxury skincare driving and implementing strategy across media, influencers and retailers.
Inspired by nature’s most time-honoured, visibly proven botanical ingredients, Luxe Botanics reflects the passionate pursuit of South African biotechnologist, Jené Roestorf, and her belief in the remarkable intersection between science and nature. Nurturing powers of nutrient-rich Core Botanicals – hydrating Marula Oil from Kenya, brightening Camu camu berry from Brazil and clarifying Kigelia africana from Malawi – are harnessed to create potent and regenerative beauty elixirs conscientiously crafted with plant-powered innovation.
Luxe Botanics is start-up skincare brand in the organic space. We are looking for the next upcoming storytellers and visual designers with an interest in all things skincare, beauty, wellness, exercise and healthy diet to help revive our current newsletter format. We currently have a fortnightly newsletter (and blog) and our goal is to set in place a strategic storytelling calendar for 2018 whose core objective is not selling our brand to followers, but instead, telling them stories, providing them inspiration, education or information that helps them believe in themselves, enhances their knowledge or gives them news that informs them to make better decisions in life. Through newsletter chapters laid out in a visually attractive way, we aim to feed our fans’ interest, repeat value and build enduring relationships. Come join the Luxe Tribe!
Milestone 1: What Are The Others Doing? An exploration of your industry landscape on best practices and critical analysis on competitors’ strategy
Milestone 2: What Should You Be Doing? Document on suggested strategy based on your audience, objective, and key messages
Milestone 3: How to carry out strategy? Setting up an editorial calendar with schedule, frequency and accompanied with suggestions for style, tone and type of content
Milestone 4: How to minimise effort? Building of relevant templates based on editorial calendar
Hosted by Rachel
in four weeks