Content and Partnership Marketing Strategy for new Online Design Bootcamp  

Remote · A Content Marketing Launch experience with RookieUp from United States


Mentored by Alec

I'm the co-founder of RookieUp, a mentorship platform for designers and developers.


This experience has limited places. We recommend applying soon.

Hosted by RookieUp

RookieUp is an on-demand mentorship platform that pairs aspiring creatives and web developers with professional mentors to help them build amazing portfolios and launch their careers.


Brief

RookieUp is an on-demand mentorship platform for aspiring designers, and we're launching an online bootcamp! The bootcamp will pair students with mentors and they'll work together to develop amazing portfolio projects with the sole focus on helping students build laser-focused portfolios that wow recruiters and help them land their dream jobs. The program will last around 4-6 weeks.

The bootcamp will, at first, be focused specifically on aspiring UX/UI and Visual Designers. We've done a lot of unpaid guest blogging before, but would like to develop a strategy to target people learning design more aggressively across the web. We'll have a small paid marketing budget and are looking for ideas on the best ways to utilize this budget, while also focusing heavily on unpaid marketing efforts (social media, content marketing, other partnerships). An ideal channel is a low-touch partnership with an existing design service or platform that teaches design skills but doesn't focus on mentorship or portfolio building.


Goals

Milestone 1 - What Are The Others Doing? Summarising insights of identified competitors and industry best practices.

Milestone 2: Developing A Content Strategy Setting up a tool-shed, finding inspiration and building an idea bank based on your audience, objective, and key messages. A process will be created to streamline content marketing efforts

Milestone 3: Launching Content Marketing Content creation, setting up necessary briefs to ensure ideal and aligned execution



Content Marketing Launch

Hosted by Alec

Content Marketing Launch


Experience:

Remote Project

Length:

6 Weeks

Application deadline:

November 10, 2017

Starts on:

November 20, 2017

Weekly meeting:

Wednesday at 8:00am
Starting from November 28, 2017

Timezone:

EDT (GMT-4)