Content strategy & creation for coaching business launch  

Remote · A Content Marketing Launch experience with Tracy Ho Coaching from Hong Kong


Mentored by Tracy

Tracy is the founder and coach of 'Tracy Ho Coaching', she is a certified strengths coach by Gallup, Inc. Tracy uses StrengthFinder plus other coaching tools to help purpose-driven individuals, executives, leaders, and parents to maximize their potentials and transform by their innate talents. Tracy offers one-on-one, group and online coaching services to clients. She speaks fluent English, Cantonese and Mandarin.


This experience has limited places. We recommend applying soon.

Hosted by Tracy Ho Coaching

Tracy Ho Coaching is led by Tracy Ho, a certified coach by a global management consulting institute, Gallup, Inc. The coaching services adopt the well-known StrengthFinder plus proven tools to help purpose-driven individuals, executives, leaders, and parents to maximize their potentials and transform by their innate talents. One-on-one, group and online coaching services are offered.


Tracy has indicated they're interested in hiring from this project.

Brief

Our new coaching business is looking for support from entrepreneurial, self-driven and content-loving people to help with:

  • Developing a content marketing strategy
  • Setting up a content distribution channel
  • Content creation for the blog to bring web traffic and generate needs Someone with journalism and/or editing background would be definitely an asset. The topics will be around strengths coaching, personal development, human potential maximization for individuals, corporate executives, leaders, and parents. All content will be in English though anyone who can translate/write Chinese content would be a bonus.


Goals

Milestone 1 - What Are The Others Doing? Summarising insights of identified competitors and industry best practices.

Milestone 2: Developing A Content Strategy Setting up a tool-shed, finding inspiration and building an idea bank based on your audience, objective, and key messages. A process will be created to streamline content marketing efforts

Milestone 3: Launching Content Marketing Content creation, setting up necessary briefs to ensure ideal and aligned execution



Content Marketing Launch

Hosted by Tracy

Content Marketing Launch


Experience:

Remote Project

Length:

6 Weeks

Application deadline:

June 15, 2018

Starts on:

June 25, 2018

Weekly meeting:

Saturday at 11:00am
Starting from July 6, 2018

Timezone:

HKT (GMT+8)