CoLive is a technology-based network platform of shared spaces (living & commercial) across the city. CoLive homes are fully furnished and are fashionably modern, enhanced with luxury amenities & are conveniently located near workplaces. The company is pioneering and revolutionizing the way valuable and expensive residential apartment space is divided up in cities & the spaces are used in a cost-efficient & optimal way. The shared living spaces aimed at attracting Indian Millennials who are urban conscious & as a characteristic delaying marriage & families later and later! CoLive works with developers and owners from design to delivery of product ensuring far higher yields from real estate. The company also manages & operates CoLiving spaces in a standardized manner. As millennials pour into metros, there is a looming housing crisis. Acute short supply of quality housing that do not match the needs of the ever-growing demand. Offering migrants a single stop destination for their housing needs, be it student accommodation or bachelor pads or young families, is the mission for CoLive!
We are looking to explore content ideas. We have social media posts, posters and videos but we want to do a better job of getting engagement with our content which centres around the coliving economy and shared space rentals. We need a comprehensive content amplification strategy. We want someone who comes up with great ideas, the wackier the better, no idea is a bad idea.
The focus will be on market analysis, cross-platform campaigns, creative content management and creation, ads, and online to offline strategies to attract followers and drive leads.
Milestone 1 - What Is Your Startup Story Understanding the existing content marketing goals and processes. Decide on content type and design a new campaign based on the audience, objective, and key messages
Milestone 2: Exploring Alternatives Market research on competitors and industry best practice - generating an idea bank for content creation based on existing strategy and research
Milestone 3: Sharing Your Story Content creation; set up of necessary briefs to align ideas and execution
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in four weeks