Prior to starting up Variantz, Philip served on various leadership roles across Asia-Pacific with Misys Financial Systems as Regional COO, Hewlett-Packard, Microsoft, SAP-SITEL, Wal-Mart Global Services. Philip specializes on Strategy, Operations, Transformation, Analytics, and Lead-to-Cash Business Process & Change Management. Philip is a Malaysian with permanent residency based out of Singapore. He has lived and worked in Hong Kong, United States, Thailand, China, Fiji,
Variantz is a Converged Smart-Connected (IoT) Application & Platform Ecosystem for across various industries and segments. Variantz platform seamlessly Connect-Engage-Collaborate across various industrial applications, delivering complete end-to-end, online-to-offline intelligent ecosystem that is predictive, unified, secured, localized and personalized. We empower users the ability to interact, manage and gain insights to their environment so as to improve productivity, streamline operations, increase efficiency, and drive user experience.
We have a mission for you - Develop content for email marketing use. Capture eyeballs, readership/following, sharing, and other calls-to-action from your masterfully crafted emails.
We will focus on a few themes:
Localization, personalization, and empathy are critical factors in making your project successful.We would like you to find ways to use emotional appeal, such as associating Smart-Connected products/applications features and outcomes with the 5 human senses.
Milestone 1: What Are The Others Doing? An exploration of your industry landscape on best practices and critical analysis on competitors’ strategy
Milestone 2: What Should You Be Doing? Document on suggested strategy based on your audience, objective, and key messages
Milestone 3: How to carry out strategy? Setting up an editorial calendar with schedule, frequency and accompanied with suggestions for style, tone and type of content
Milestone 4: How to minimise effort? Building of relevant templates based on editorial calendar