Bechara is a retired Principal Investigator of Neuroscience at the University of Zurich Psychiatric Hospital, where his laboratory focused on both understanding brain circuits that give rise to the motivation to explore, as well as leveraging this understanding to enhance learning and treat mental illness. In 2009, we made an important discovery on the molecular contribution of environmental exploration to spatial learning, and demonstrated an active role for the hippocampus in driving behaviour. Throughout my career, I have been dedicated to science outreach and mentorship. I firmly believe that face-to-face interaction between researchers and students stands to benefit society on many levels. I was instrumental in establishing the Mount Sinai Hospital Outreach Program in Toronto, was Editor-in-Chief of Hypothesis, received the inaugural CIHR Award for Mentorship, represented Switzerland in Famelab 2012, routinely attend the AFO Science Documentary Film Festival, currently serve on the Scientific Advisory Board of ScienceMatters and deliver keynote speeches at multiple conferences and events throughout the year.
Top executives and athletes all use the same technique to achieve success. They start with the mind. But many people still remain skeptical that mindfulness meditation can help build success and a happier, healthier life. After all, how do you know when you’re practicing mindfulness correctly? How do you know it works? At Mobio, we’ve solved this problem. Our mobile platform tracks mind and body data with the mobile device camera to measure and optimise the meditative experience through machine learning. Our platform is clinically validated to improve creativity, stress resilience and physical endurance. Our partners are in healthcare, education and workplace wellness.
Mobio needs an online presence to match its rapid global expansion. This online presence requires content that describes Mobio's activities as well as related technologies & trends so that the public understand who Mobio is and what it is we are trying to achieve. The content will be created by the incoming team in collaboration with the mentor and distributed via various channels including instagram, facebook, wechat, linkedin, snapchat, e-newsletters, bloggers, directly on Mobio's websites and via traditional media.
Milestone 1 - What Is Your Startup Story Understanding the existing content marketing goals and processes. Decide on content type and design a new campaign based on the audience, objective, and key messages
Milestone 2: Exploring Alternatives Market research on competitors and industry best practice - generating an idea bank for content creation based on existing strategy and research
Milestone 3: Sharing Your Story Content creation; set up of necessary briefs to align ideas and execution