Develop and engage leads on adoption of smart-homes & offices through social media  

Remote · A Social Media Launch experience with Variantz from Singapore

Mentored by Philip

Prior to starting up Variantz, Philip served on various leadership roles across Asia-Pacific with Misys Financial Systems as Regional COO, Hewlett-Packard, Microsoft, SAP-SITEL, Wal-Mart Global Services. Philip specializes on Strategy, Operations, Transformation, Analytics, and Lead-to-Cash Business Process & Change Management. Philip is a Malaysian with permanent residency based out of Singapore. He has lived and worked in Hong Kong, United States, Thailand, China, Fiji,

This experience has limited places. We recommend applying soon.

Hosted by Variantz

Variantz is a Converged Smart-Connected (IoT) Application & Platform Ecosystem for across various industries and segments. Variantz platform seamlessly Connect-Engage-Collaborate across various industrial applications, delivering complete end-to-end, online-to-offline intelligent ecosystem that is predictive, unified, secured, localized and personalized. We empower users the ability to interact, manage and gain insights to their environment so as to improve productivity, streamline operations, increase efficiency, and drive user experience.

Philip has indicated they're interested in hiring from this project.


In conjunction with the Smart Nation transformation initiative, we have a mission for you - Make all home owners and residents understand, appreciate the value, and adopt Smart-Connected Homes. The current market in this area has been filled with noise, some misrepresentation, non-educated sales & marketing tactics, and cut-throat price wars.

We want to reach out in any way possible to either organizations and/or consumers on what truly constitute a Smart-Connected Home, what are the values, and to engage knowledgeable, brand neutral, and ecosystem-centric practitioners to enable Smart-Connected Homes.

In the process of doing so, it is important to emphasize that (1) Cheap is not always good (2) Do not always compare by means of technical specification, go by what you need and fitting to your living environment (3) Referral of Smart Home integration provider may be biased so do your due diligence (4) Do not forget the element of security (5) Most Important of all, there's more to hardware and connection for a Smart-Connected Home - Application & Services Ecosystem.

We will be focusing on a few themes for Residential Markets:

  • Home & Living
  • Energy & Environment
  • Safety & Security
  • Healthcare & Wellness

Localization, Personal, and Empathy are 2 critical factors in making your project successful. Technology has always been cut and dry and we do not intend to go down such path. We would like you to find ways on how to use emotional appeal, such as associating Smart-Connected Home features and outcomes with the 5 human senses. Simply, we should shed light on the objective and subjective benefits of Smart-Connected Home, that it either extends our reach or brings us closer to a better quality of life.


Milestone 1: Understanding the project goals Understanding the social media goals and confirm the platform your startup should be on and set up/edit social media accounts.N

Milestone 2: What Are The Others Doing? Summarising insights of your business social media landscape trends using identified competitors and industry best practices. Building an inspiration bank for content style, presentation and content direction.

Milestone 3: Developing Your Social Media Strategy Testing content distribution with simple content pieces. Developing key metrics, accompanied by guidelines for objectives, key messages and social engagement.

Milestone 4: Setting Up For Further Execution Setting up month-long editorial calendar.

Social Media Launch

Hosted by Philip

Social Media Launch


Remote Project


6 Weeks

Enrolment fee:

300 USD