CoR for botanical luxury skincare driving and implementing strategy across media, influencers and retailers.
Inspired by nature’s most time-honoured, visibly proven botanical ingredients, Luxe Botanics reflects the passionate pursuit of South African biotechnologist, Jené Roestorf, and her belief in the remarkable intersection between science and nature. Nurturing powers of nutrient-rich Core Botanicals – hydrating Marula Oil from Kenya, brightening Camu camu berry from Brazil and clarifying Kigelia africana from Malawi – are harnessed to create potent and regenerative beauty elixirs conscientiously crafted with plant-powered innovation.
Luxe Botanics is start-up skincare brand in the organic space. We are looking for passionate individuals to support our marketing team. Those with an interest in skincare, beauty, wellness, exercise and a healthy diet is an advantage. We currently have several marketing platforms including a fortnightly blog, newsletter as well as social media handles on Facebook, Instagram and Twitter. Our goal is to set in place a strategic calendar for 2018 that revolves around timely campaigns that synchronise as well as tract with trending topics to increase our engagement. We are looking for content that adds value to our following, not spam, and individuals who are up to the challenge to combine creative writing with impactful video as well as visuals. We are looking for content that provides Information. Entertainment. Inspiration. Education.
Milestone 1 - What Is Your Startup Story Understanding the existing content marketing goals and processes. Decide on content type and design a new campaign based on the audience, objective, and key messages
Milestone 2: Exploring Alternatives Market research on competitors and industry best practice - generating an idea bank for content creation based on existing strategy and research
Milestone 3: Sharing Your Story Content creation; set up of necessary briefs to align ideas and execution
Hosted by Rachel
in four weeks