I have over 18 years experience in digital services, CRM/Big Data and Telecommunications. Now co-founder of one of Asia's fastest growing gaming platforms.
We are the Netflix of games. We provide top-tier, native Android games, on an all-you-can-eat, subscription based model. Free in-app purchases, no ads, no tricks, just quality mobile games targeted at the casual gamer. We are already live in 3 markets in SE Asia and on track to launch in across Asia by the end of 2017.
We have data from 600,000 subscribers by approximately 1,800,000 daily charging transactions, and want to dive deeper to understand these users.
Our BI team is looking for some support around our existing customer data, pulling out insights and learning, and helping us implement BI best practice for our ongoing KPI management.
Further to this and based on these data outputs, we seek to create some statistical modelling around customer usage and behaviour, with the ultimate objective of using this data to better understand our customers and drive engagement.
Perfect for anyone interested in both deep data analytics and getting their hands dirty, but also the practical implementation of data insights and how they can be used to drive customer behaviour and engagement.
Milestone 1 - What Is Your Startup Story
Understanding the existing data collection processes and analysis goals. Identify metrics to track, trends to observe and issues to flag. Sanity checks of data.
Milestone 2: What is your data saying?
Decomposition of data set, identifying data trends and loopholes. Insights to be reported with a data dashboard.
Milestone 3: How can we improve data collection?
Identification of loopholes and improvements on data to add value to future collection. Idea generation of future projects based on data insights.