Help Tesla Acquire Users in China

Remote · A Content Marketing and WeChat Marketing experience with Tesla from Shanghai


Mentored by Amy

I'm part of the sales team at Tesla, looking to share Elon Musk's vision of automotive technology and the future of driving to China.


This experience has limited places. We recommend applying soon.

Hosted by Tesla

Tesla is accelerating the shift toward sustainable transport and energy consumption by producing the world’s best electric cars and energy storage systems. We hire the world’s best and brightest people to help make this future a reality.


Amy has indicated they're interested in hiring from this project.

Brief

China is the world's largest car market, and Tesla's revenue from China last year tripled to more than $1 billion, predicting that it could be one of the company's biggest. With the recent investment from Tencent, we're looking to identify trends in the Chinese consumer market, understand what makes them excited about our models, and create content to help educate them on our technology.

We're looking for participants interested in breaking into China, learning how to create beautiful and rich content, and help us distribute through channels on WeChat.


Goals

Milestone 1 - What Is Your Company Vision Understanding the existing content marketing goals and processes. Decide on content type and design a new campaign based on the audience, objective, and key messages

Milestone 2: Exploring Alternatives Market research on competitors and industry best practice - generating an idea bank for content creation based on existing strategy and research

Milestone 3: Sharing Your Story Content creation; set up of necessary briefs to align ideas and execution



Content Marketing and WeChat Marketing

Hosted by Amy

Content Marketing and WeChat Marketing


Experience:

Remote Project

Length:

6 Weeks

Application deadline:

July 28, 2017

Weekly meeting:

05:00pm August 13, 2017

Timezone:

CST (GMT+8)