I'm part of the sales team at Tesla, looking to share Elon Musk's vision of automotive technology and the future of driving to China.
Tesla is accelerating the shift toward sustainable transport and energy consumption by producing the world’s best electric cars and energy storage systems. We hire the world’s best and brightest people to help make this future a reality.
China is the world's largest car market, and Tesla's revenue from China last year tripled to more than $1 billion, predicting that it could be one of the company's biggest. With the recent investment from Tencent, we're looking to identify trends in the Chinese consumer market, understand what makes them excited about our models, and create content to help educate them on our technology.
We're looking for participants interested in breaking into China, learning how to create beautiful and rich content, and help us distribute through channels on WeChat.
Milestone 1 - What Is Your Company Vision Understanding the existing content marketing goals and processes. Decide on content type and design a new campaign based on the audience, objective, and key messages
Milestone 2: Exploring Alternatives Market research on competitors and industry best practice - generating an idea bank for content creation based on existing strategy and research
Milestone 3: Sharing Your Story Content creation; set up of necessary briefs to align ideas and execution
Hosted by Amy
July 28, 2017
July 31, 2017
Starting from August 13, 2017