I have a deep personal connection to medical technology innovation. I think it's the most exciting and rewarding field there is! I've worked really hard to get to the point where I can run a medtech start-up and am very happy to share wisdom with others where I can. I've spent the past 6 years on the commercial side of life sciences tech projects, with: GSK, Boston Scientific, Novartis, Merck, and a couple of start-ups. Outside work, I love travel and composing music. Have a look at a 5 min video about my company, Inoviv: https://www.youtube.com/watch?v=BzYcnkCHlXw
We have the world's most promising new technology platform for developing new non-invasive diagnostic tests at low cost
Hey folks! I run a biotech start-up called Inoviv. We use a unique technology to develop blood tests which match patients with the right drugs: https://www.youtube.com/watch?v=BzYcnkCHlXw
We are backed by Entrepreneur First in London, Europe’s leading start-up accelerator: https://www.youtube.com/watch?v=gTudv10Ssm4
We're looking to expand our business, and need your help in identifying and targeting our next set of customers.
Activities will include:
-Finding new customers to target in the pharmaceutical industry -Developing strategies to best communicate with these customers (i.e., how do we strike up the sales conversation and what tools to utilize to keep them in the loop) -Applying for grants to help get us funded
We're excited to work with you!
Milestone 1: Who are your customers? Define the profile of your target customer based on the demographic, geographic location, professional background, any other specified variables.
Milestone 2: Customer Discovery Interviewing customers to understand their needs and fit for user profile - matching the right customer to startup product/service
Milestone 3: Iterating Sales Strategies Using previous sales strategy - test and analyse results on new customer segment
Milestone 4: Feedback & Improvement Suggestions for improvement to existing sales strategies based on results gathered from tests