I am passionate about scaling insights, so everyone can make data-driven decisions. Analytics is not just for nerds :P
Executing digital transformation programs for large enterprises
This project will require the team to learn advanced text analytics in order to manipulate ad campaign naming conventions into a standardised format and design an ETL process to integrate into a centralised data schema, so further modelling and visualisation work can be performed.
The data will be of advertising campaigns before any ads are delivered. The size will be very small - 3,000 lines of text which no more than 300-400 characters. The challenge is to either to manipulate free text into a standardised naming convention or to create an automated mapping table so campaign parameters can be mapped to specific campaign IDs.
Milestone 1 - What Is Your Startup Story
Understanding the existing data collection processes and analysis goals. Identify metrics to track, trends to observe and issues to flag. Sanity checks of data.
Milestone 2: What is your data saying?
Decomposition of data set, identifying data trends and loopholes. Insights to be reported with a data dashboard.
Milestone 3: How can we improve data collection?
Identification of loopholes and improvements on data to add value to future collection. Idea generation of future projects based on data insights.