Ph.D. in Ecology with 10 years experience in ecology and sustainability practice. Extensive experience in auditing office spaces, food establishments and retails shops for sustainable practices. Currently focusing on driving sustainability within the events industry in Singapore.
x-hebit is focused on enabling events to become more sustainable in Singapore. Events typically use alot of resources & generate much waste. x-hebit provides case studies, industry best practices, and resources to help event organisers plan green. To make things easier, we provide a curated directory of event-related sustainable products & services.
After launching successfully in April 2017, xhebit is under-going re-vamp and migrating to a new platform. The next phase is to position xhebit as the go-to platform for all things to do with sustainable event planning. The plan is to develop a social media plan that brings attention to xhebit & sustainable events. The content is already available - case studies, research reports, articles etc. The content needs to be delivered through social media strategically so as to attract visitors to xhebit . The project will involve developing a social media plan and creating social media sound bites/posts. These will be published mainly on Instagram and FB.
As a startup we are learning and so you would be learning with us :) If you are a creative and like to try out different ideas on driving social media outreach, this is your chance! Candidates should have an interest in graphic design & marketing and be willing to think outside the box! If you have good ideas and want to experiment, come on board :) You'll have a chance to monitor progress through FB insights & assess what works or doesn't.
Milestone 1 - What Are The Others Doing? Summarising insights of identified competitors and industry best practices.
Milestone 2: Developing A Content Strategy Setting up a tool-shed, finding inspiration and building an idea bank based on your audience, objective, and key messages. A process will be created to streamline content marketing efforts
Milestone 3: Launching Content Marketing Content creation, setting up necessary briefs to ensure ideal and aligned execution