I've spent over a decade in the digital industry with a focus on online reputation and consumer engagement. Our interventions usually look deeply into consumer behaviour through the web and build context from business realities to create narratives for brands. We've worked with an array of industries during this course most often with consumer facing companies across Media, Consumer Electronics and Financial Services. I am particularly interested in the interplay of sustainability & business and the concept of the Circular Economy.
Digital Communications firm
Drizzlin is a digital marketing communications firm started in India, looking to expand its footprint in the English-speaking world. The first stop is in the UK. The market is mature - however, we have deep experience and rationalised costs to win the market. We will be developing a business development strategy and working on some monthly sales targets. This project would be good for folks with a strong interest in sales and an interest in the subject of marketing.
Milestone 1: Who are your customers? Define the profile of your target customer based on the demographic, geographic location, professional background, any other specified variables.
Milestone 2: Customer Discovery Interviewing customers to understand their needs and fit for user profile - matching the right customer to startup product/service
Milestone 3: Iterating Sales Strategies Using previous sales strategy - test and analyse results on new customer segment
Milestone 4: Feedback & Improvement Suggestions for improvement to existing sales strategies based on results gathered from tests
Hosted by Deepak
in four weeks
Friday at 3:00pm