I manage accounts, marketing and administrative work in FPDI which is a non profit organization
Foundation for Population and Development in India (FPDI) is a Mumbai based NGO registered in 2014. FPDI is committed to alleviation of urban poverty through intensive efforts in the area of education, health and livelihood. The approach is to focus on a concentrated geographic area for maximum impact. FPDI seeks to empower the 3 important stakeholders including children, women and youth who are crucial for the development of the community as a whole. We work in Vakola, Santacruz community and implement programs that are co-designed and executed by members of the community with the support of our trained staff.
Our non-profit organization trains underprivileged women with product trainings resulting in handmade products sold under the brand name 'Udaan'. We would like to create content that will help us create brand awareness and share the inspiring products the women make using our blog , Facebook and Instagram.
Milestone 1 - What Are The Others Doing? Summarising insights of identified competitors and industry best practices.
Milestone 2: Developing A Content Strategy Setting up a tool-shed, finding inspiration and building an idea bank based on your audience, objective, and key messages. A process will be created to streamline content marketing efforts
Milestone 3: Launching Content Marketing Content creation, setting up necessary briefs to ensure ideal and aligned execution