Extensive marketing experience across varied industries including electronics, manufacturing and software. Marketing responsibilities have covered a wide range of marketing activities including: production of promotional materials, web site design and co-ordination, event management, strategic market analysis, key account management, and copywriting of all promotional material, including press releases. Currently I am focused on the launch of a new software tool, Barvas, which is a visual and collaborative tool to capture ideas, determine and prioritise what needs done and keep teams organised through to completion. Organisations are constantly challenged to improve performance. Whether achieved by small incremental changes (Activities) or through major initiatives (Projects), a deep understanding of the current situation is needed to provide the foundation for a shared vision as to how improvements can be brought about. Barvas is a cloud based software solution, providing the capability to break down any challenge and work out the best way forward.
MindGenius products enhance productivity with tools available for both desktop or cloud. MindGenius desktop has intuitive mindmapping at it's core, helping you to capture and visualise information easily, seamlessley turn ideas into actionable project plans and tasks and enables teams to achieve more. Barvas is a cloud based software solution, providing the capability to break down any challenge faced. The power of mindmapping within Barvas helps you decide the right things to do and work out the best way forward.
Help an innovative software company in their approach to social media. We are looking for someone to provide ideas for us to build on our current social presence, and spread the word of a new product, Barvas.
We are looking to grow the audience for Barvas on social media and to convert those followers into subscribers for a free trial of the product. We have identified two target audiences and are looking for fresh ideas on how to reach out to them via social media.
Barvas is a visual and collaborative tool to capture ideas, determine and prioritise what needs to be done, and keep teams organised through to completion. It is an online software tool which can be accessed from any web browser.
Milestone 1: Understanding the project goals Understanding the social media goals and confirm the platform your startup should be on and set up/edit social media accounts.N
Milestone 2: What Are The Others Doing? Summarising insights of your business social media landscape trends using identified competitors and industry best practices. Building an inspiration bank for content style, presentation and content direction.
Milestone 3: Developing Your Social Media Strategy Testing content distribution with simple content pieces. Developing key metrics, accompanied by guidelines for objectives, key messages and social engagement.
Milestone 4: Setting Up For Further Execution Setting up month-long editorial calendar.