Currently, Betegy has 20k likes on Facebook and 3k followers on Twitter. Despite producing lots of quality football content, social media engagement remains low. We want to create a compelling strategy to build up the social media presence of the company and set it on the growing path. We also want to explore other social media channels and check the opportunity in the localisation of the content. We work with top sports media brands (like ESPN, Yahoo, Sport1) which use our content to power their media strategy. Now we want to use it for ourselves.