We have been retailing our exclusive collection for eco-friendly, sustainably made fashion pieces for the last 14 years at our boutiques in Goa, India.
We are now ready for the next stage of growth and are launching our brand to the international scene. In our international expansion, we're looking to explore new target markets to deliver the best of Goa's slow fashion pieces.
Candidates will research customer behavior in new markets, define our prospects, and create and test sales strategies to help us grow.
Our marketing team is looking to create an engaging social media strategy. Each week the sales change and so do the brands. We need some help creating a consistent strategy within FB and IG. We really want to grow the reach of our post by giving the right information, at the right time, and in the right way.
Get involved with brainstorming for creating a real identity to our hot startup.
What, when and how often are 3 important questions we would like answered with this project. At the end of this project, we would like to increase our number of subscribers, keep our current subscribers engaged, create a calendar that explains what to send out, what days and times are the most beneficial, and how often we should be sending each type of email.
We have develop a WeChat blog over the last year and explored different angles that we will share with you once the project starts. However, we didn't do much on international social media (Facebook and Instagram) so we would like to adjust our current voice to that media and generate content that is meaningful and attractive for potential customers and entrepreneurs worldwide. An interest in fashion and/or environmental and social projects would be a plus, but not strictly necessary.
Since we are a brand new start up (less than 6 months old), we are still in the process of finding the right target market for our brand. Our initial targeting didn't work out as well as we hoped and we need to redefine it. We are looking for bright young minds who can come up with potentially fun and interesting solutions to this problem and help us create campaigns to connect to the right customer base for us. Anyone interested in working with new markets and problem solving will be a good fit.