Hello everyone! I am the founder of Pulp Pantry, creating delicious better-for-you, better-for-the-Earth snacks from neglected resources such as juice pulp. I would love to increase the brand awareness and reach, as well as build on the idea of Pulp Pantry as a lifestyle brand promoting values related to stewardship: for your body, your community, and your environment. I would be excited to work with a student team to identify key strategies for improving the digital footprint of Pulp Pantry through the distribution of meaningful cross-promoted, SEO-driven content. It would be very interesting to work with influencers, other brands, journalists/writers, and on content sites such as Mind Body Green, Medium, LinkedIn, etc. to increase engagement! Working with others, we can cross-promote our content and come up with fun and engaging campaigns that are mutually beneficial.
We are a diverse team of coders, designers and innovators with backgrounds ranging from tech, food and engineering. The idea of enabling the best user experience in the F&B industry brought us together and spurred us to create Eunoia. Our product is a universal, ready-to-use e-commerce backend for F&B merchants and food tech providers to power custom front-end solutions, and connect with other food tech providers.
Foodbulous is a platform that allows you to easily find restaurants that are recommended by your friends. Curate your food decks and discover dining ideas, become a star food critic and inspire your friends, manage your very own best-kept-secrets with a personal restaurant database, and more!
Foodbulous will revolutionize the food platform in Hong Kong. For more information, please visit: https://www.facebook.com/foodbulousapp/
Re-Nuble’s mission is to sustainably manage our local communities’ consumed resources, rendering them into valuable renewable inputs at zero or minimal cost to the environment.
History: is a majority minority and woman-owned S-corporation and was incorporated by its Founder and President, Tinia Pina, in 2011.
One of our goals is to design a Retail Marketing Strategy that identifies the strategic product placement within stores that meet certain sales and marketing criteria. This Retail Marketing Strategy includes the following deliverables:
1. Targeted retail store list of nursery garden centers and hydroponic supply stores to pursue for direct sales
2. Targeted list of tradeshow/marketing events for the company to consider budgeting for 2017-2018 exhibits
3. Criteria for strategic selection of retail partners to work with (e.g. google analytics, sales, competing product lines, educational opportunities available at store, etc.)
4. A Direct Marketing Package, which includes:
a.) An email marketing letter to serve as the first touch-point of engagement between store owners and the company
b.) Promotional marketing package including information related to company, products, and use cases
Another goal is to identify strategic marketing and distribution partnerships for Re-Nuble to consider that is external to its primary market. This go-to-market strategy includes the following deliverables:
1.) Identify list of both marketing and distribution partnerships that enables us to penetrate related markets outside of our primary target market
2.) Design outreach strategy to pitch selected partnered brands
3.) Design outreach deliverables for marketing and sales funnel for partnered brands