Hello everyone! I am the founder of Pulp Pantry, creating delicious better-for-you, better-for-the-Earth snacks from neglected resources such as juice pulp. I would love to increase the brand awareness and reach, as well as build on the idea of Pulp Pantry as a lifestyle brand promoting values related to stewardship: for your body, your community, and your environment. I would be excited to work with a student team to identify key strategies for improving the digital footprint of Pulp Pantry through the distribution of meaningful cross-promoted, SEO-driven content. It would be very interesting to work with influencers, other brands, journalists/writers, and on content sites such as Mind Body Green, Medium, LinkedIn, etc. to increase engagement! Working with others, we can cross-promote our content and come up with fun and engaging campaigns that are mutually beneficial.
We send a newsletter on a weekly basis, called the Meditators' digest by ~ZenFriend, you can subscribe on http://zenfriend.com/Newsletterform%20(3).html.
It is sent to everyone downloading the app and leaving their email address that is currently around 10,500 people. We are using MailChimp to monitor our emailing campaigns, let us know if you wish to have access to our MailChimp account.
The content of the newsletter is 4 articles, all about meditation, and they all have been published previously on our Facebook, LinkedIn and Twitter accounts. The articles are written from Blogmutt contributors.
What, when and how often are 3 important questions we would like answered with this project. At the end of this project, we would like to increase our number of subscribers, keep our current subscribers engaged, create a calendar that explains what to send out, what days and times are the most beneficial, and how often we should be sending each type of email.