Hello everyone! I am the founder of Pulp Pantry, creating delicious better-for-you, better-for-the-Earth snacks from neglected resources such as juice pulp. I would love to increase the brand awareness and reach, as well as build on the idea of Pulp Pantry as a lifestyle brand promoting values related to stewardship: for your body, your community, and your environment. I would be excited to work with a student team to identify key strategies for improving the digital footprint of Pulp Pantry through the distribution of meaningful cross-promoted, SEO-driven content. It would be very interesting to work with influencers, other brands, journalists/writers, and on content sites such as Mind Body Green, Medium, LinkedIn, etc. to increase engagement! Working with others, we can cross-promote our content and come up with fun and engaging campaigns that are mutually beneficial.
Our client is an online marketplace retailing sustainable products through their online channel. It's a new company with very little social media presence and they would like to promote their first product - organic cotton fitted bed linen -
in the UK market. We're looking for people passionate about environmental causes, home & interior design, lifestyle interest, and wit in their writing. We're hoping to achieve community participation and sales out of this activity.
What, when and how often are 3 important questions we would like answered with this project. At the end of this project, we would like to increase our number of subscribers, keep our current subscribers engaged, create a calendar that explains what to send out, what days and times are the most beneficial, and how often we should be sending each type of email.