Our team is looking to optimise our social marketing strategy to inform as many people as possible about our innovative subscription games platform. Go|Games is the 'Netflix of games', providing users with top quality, native Android games, with no ads, no tricks, and free in-app purchases. Full games, one low subscription fee.
We have launched in 3 markets in SE Asia and are looking to expand our social media reach, as we also expand our footprint throughout Asia. We have some experience and data in this area, but know that we need to optimise our approach, both with regards to reach and campaign effectiveness, and also how we manage a multi-country offering across social media. This is an excellent opportunity for someone who is interested in working directly with a dynamic digital startup and interested in expanding their knowledge of what strategies work in social media advertising across Asia.
Our subscription games service revolves around presenting users with the right content at the right time, to better serve their needs and continue to grow engagement with our platform. We are looking to build a recommendation engine, based on our usage data and customer feedback, so that relevant games can be presented to users when they log into our store. This project will involve analysing our existing customer data and provide insights and recommendations on how we can use this to better serve up content to our users.
Identify if our lead generation, signups and conversion rates are as per industry norms. For example: visitors to registrations ratio, registrations to on-boarding completion ratio, and then to converting visitors to paid customers.
We need to build a funnel and identify the actionable areas of improvements through analytics.